![]() ![]() ![]() Several famous artists have also chosen to partner with Stage11, such as David Guetta, Akon and Snoop Dogg which has strengthened Omer Adam’s desire to join the project. After a conversation with the Founder and CEO of the start-up, Jonathan Belolo, the artist was impressed by the professionalism of the French company. The world-renowned DJ Martin Garrix was a key factor in this match-up, which was the result of various mutual contacts. We then questioned the artist about his collaboration with Stage11 and the origins of this project. Source: Stage 11 The collaboration with Stage11 ![]() Jonathan Belolo (cofounder of Stage 11) & Omer Adam (from left to right). In his words: “ The metaverse represents for me the Next Level of social networks, offering a full immersion“. With his avatar, the Israeli artist can express himself in a timeless and universal way. He fell in love with Web3, discovering a way to share his art without limits. Omer ADAM has always been curious to discover new cultures to sustain his creativity and his art. Omer Adam then invested in this universe, going so far as to have a Bored Ape Yacht Club NFT, the star’s current icon on Instagram. Introduced by a friend to the concept of NFT, the artist quickly fell in love with it and saw in this digital tool a way to unite a community through art. Indeed, for Omer Adam, evolution is a tool of renewal for the artist as well as for the spectator. Firstly, the Israeli star says he has been a tech fan for a long time, convinced that an artist has to evolve with the times. During our exchange, the artist explained this decision by two main reasons. Omer Adam recently created his avatar in collaboration with the french start-up, testifying to his infatuation for this revolution. The company recently raised a 5 million euro Seed Investment round and intends to disrupt the music industry. Based on the innovations brought by the metaverse, the public becomes both spectator and actor by diving into different musical experiences. Founded by Jonathan Belolo, this start-up reinvents traditional entertainment formats to make them more interactive and immersive. The Stage11 start-up is one of the best initiatives when it comes to music innovation. In 2019, he made history being the first and only Israeli artist to Sell Out the “Yarkon Stadium” ![]() Mizrahi pop is the music of Israel's immigrants from Arab countries, an amalgam of European, North African and Arab musical influences.Inspired by pop music and Mizrahi rythms, Omer ADAM became Israel’s most successful singer of all time, with over 1.4 Billion views collectively on YouTube and over 770, 000 monthly listeners on Spotify. He released his first album, Melting Because of You, in late 2010, and singles like "Lost Spirit" and "Jose Soul" showed off his exquisite blend of contemporary Western pop, EDM and Middle Eastern modes. He was disqualified and had to leave the competition, but a nascent fan base was already in place and he immediately went on tour. He impressed the judges week after week - even making the finals - until it came out that the singer was still shy of his 16th birthday (the rules stated entrants must be 16 or older). In 2009, he auditioned for Season 7 of the idol show Kokhav Nolad and made the cut. He was born in North Carolina in 1993, his family soon after moving back to Israel and living on army bases due to his father's job with the Israeli Special Forces. Omer Adam forged his career at the age of just 16. The song, "Tel Aviv," went on to become a major hit - and the official anthem of Tel Aviv's Gay Pride Parade in 2013. Adam has also proved himself a friend of LGBTQ issues, as when he composed a song with the influential producers of the club night Arisa, a series of parties that connected Mizrahi pop and Tel Aviv's gay scene. With a bevy of albums to his credit, including 2020's OMER, Adam has crafted hit after hit, which means his live shows frequently evolve into giant sing-alongs, as fans belt out favorites like "Magic," "Million Kisses" and "Two Crazy People." And while he mainly keeps the pyrotechnics in his voice, he does put on a compelling stage show with a live band, gorgeous projections and playful nods to hit songs (including EDM). He's one of the biggest pop stars in Israel, a performer whose powerful pipes and laid-back persona have seduced an entire country and helped make Mizrahi pop the most crowd-pleasing genre in the land. If you want to see Omer Adam in concert, be prepared to sing. ![]()
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